My guest today is brand strategist, co-author of upcoming book Your Personal Career Coach, and Ironman athlete, Christy Noel. With a demanding career in marketing and branding, Christy took up running as a way to unwind from the long hours at the office. This hobby quickly turned into a passion for competing in Ironmans, and the extensive training and commitment also benefited her productivity and effectiveness at work – while working fewer hours and staying healthier. Her experience underscores something I encourage clients constantly – that having a passion outside of work will make you a better leader! We also discuss the latest and greatest in brand strategy, the elusive ROI of marketing efforts, and the importance of ensuring all external communications are on brand, not just your sales pitches.