Shani is the founder of The LeaderShift Project and a Professional Certified Coach (PCC) with the International Coach Federation. For 15+ years she has coached and consulted with senior leaders and executive teams at Global 1000 firms, growth-stage companies, healthcare systems, and nonprofits — helping them close the gap between business strategy and the culture that has to execute it.
She isn't your typical executive coach or consultant. Shani spent over a decade at Goldman Sachs, where she analyzed, executed, and marketed deals for companies around the world. She left Wall Street in 2004 to become the first General Manager of media startup Plum TV, then served five years as COO/CFO of an entirely virtual international marketing firm — long before "remote work" was a phrase anyone used. In 2011 she founded The LeaderShift Project to bring that hard-earned operational expertise to senior leaders and teams. That's what corporate clients hire her for: she's been in the chair, and she knows what it actually takes.
Why this work
Most senior leaders live and breathe their business strategy. Very few invest the same effort in creating the culture that supports its execution. The result: disengaged employees, top talent leaving for competitors, and results that miss commitments — not because the strategy was wrong, but because the culture couldn't carry it.
Shani's work focuses on closing that gap. Not through long lectures or endless slides — through tools, conversations, and frameworks that leaders can actually use the moment they walk back into their meeting.
How she works
Engagements typically begin with a focused conversation about what's really happening — the team dynamics, the patterns, the things that haven't been said out loud yet. From there the work takes whichever shape it needs to: confidential 1:1 coaching, leadership team development, organization-wide culture transformation, keynote speaking, or multi-session workshops built around the proprietary T.E.A.C.H.™ Empowerment framework.
What clients consistently say is that the work doesn't feel like other coaching engagements. There's less corporate jargon and more honest conversation. Less "should" and more "here's what's actually going on." And a fair amount of laughter, because the work is serious but Shani isn't.
Outside the work
When she's not working with clients, Shani is usually rock climbing, mid-vinyasa at her favorite yoga studio, taking salsa lessons, or planning her next travel adventure (so far, 60 countries and 46 U.S. states). She splits her time between South Florida and Tenerife, Spain, and works with leaders and organizations globally — virtually and in-person.